1. Overview
With over 17 years of proven experience in the consultancy and agile training sector, Projera has built a strong reputation in the B2B world. In 2025, the company set out on a strategic journey to expand its expertise into the B2C space. The aim: to make their knowledge and services accessible to a broader audience while maintaining the credibility and quality they are known for.
After several unsatisfactory collaborations with different agencies, Projera turned to Fratres Technology for a complete digital overhaul — seeking not just visibility, but measurable, sustainable performance across channels.
- Client: Projera
- Industry: Agile Consultancy & Corporate Training
- Services: Social Media Management, Paid Media Strategy, SEO Optimization, LinkedIn Growth
- Via: Fratres Technology
2. Challenge
Despite its authority and strong network in the B2B field, Projera faced significant challenges when entering the B2C space. The digital efforts carried out by previous partners failed to deliver real engagement, ROI, or brand clarity.
Projera needed more than just routine marketing services — they required a partner who could strategically realign their digital presence, activate relevant audiences, and create long-term value.
“We were confident in our expertise and services, but needed a digital strategy that would mirror that strength online — both in performance and perception.” – Projera Team
Another challenge was the fragmentation across channels. There was no unified brand voice, content strategy, or conversion funnel. What Projera needed was a partner who could see the big picture and execute the details.
3. Solution
Fratres Technology approached the challenge holistically — designing a full-spectrum strategy that integrated paid media, organic growth, and platform-specific content planning. The first 30-day roadmap focused on aligning three core areas:
- Social Media Transformation:
A new content direction with purposeful storytelling, visual consistency, and tone of voice that resonated with both B2B and B2C personas. The results were immediate: 3,000+ new followers organically in just 20 days. - Advertising Strategy:
Conversion-focused campaigns were launched with granular targeting and real-time optimization. The result? A ROAS of 8.9 within the first 3 weeks — far exceeding industry benchmarks. - SEO & Content Growth:
Fratres restructured Projera’s website architecture and launched an SEO-backed content engine. Within 20 days, Projera saw a 79% increase in organic traffic. - LinkedIn Optimization:
By repositioning the brand and its key voices, LinkedIn engagement soared — recording a staggering 1800% increase in reach and visibility.
“We finally felt that every channel was working toward the same vision — not in silos, but as a unified growth system,” said the Projera team.
4. Results
Once the foundations were set, the Fratres Technology team worked closely with Projera to embed all content strategies, growth systems, and SEO frameworks into their digital ecosystem — ensuring long-term scalability and ease of use. Whether it was internal teams accessing real-time analytics dashboards or marketing leads implementing dynamic content strategies, every stakeholder was now empowered with clarity and control.
Our video-first content, automated ad funnels, and data-driven SEO dashboards quickly became integral parts of Projera’s daily marketing operations — setting a new standard for digital performance in their sector.
The digital relaunch was amplified with a wave of creative campaigns and assets — from tailored e-flyers and animated explainers to branded newsletters and internal engagement tools. These activations not only generated awareness but also ignited excitement and alignment across the entire organization.
Today, Fratres Technology continues to collaborate with Projera — not just as a service provider, but as a long-term digital growth partner.
What began as a transformation project has now evolved into a strategic alliance — one that aims to define the future of digital consultancy in the region, both for businesses and individuals alike.
