1. Overview
Makarnaclub approached us with a clear objective: to establish a user-friendly, scalable, and conversion-driven e-commerce platform for their premium pasta products. As a growing food brand with a passionate customer base, they needed a system that would not only reflect their unique brand identity but also streamline their online sales and order fulfillment processes.
- Client: Makarnaclub
- Services: End-to-End E-commerce System Design & Development
2. Challenge
The main challenge was to create a seamless digital shopping experience for a brand that traditionally thrived in physical touchpoints. Makarnaclub’s story, textures, and values had to be translated into an engaging online environment—without losing the warmth and craft that defined their offline presence.
Additionally, managing logistics, real-time stock updates, and integrating local payment methods in a clean admin interface added to the complexity of the build.
3. Solution
A fully functional and responsive online store
Product catalog with rich visuals and filtering capabilities
Easy checkout process with multiple payment integrations
Inventory management and order tracking
Multilingual interface (TR/EN)
Admin panel for content and product management
4. Results
We developed a custom e-commerce system tailored to Makarnaclub’s business model, built on scalable architecture and optimized for performance. Key features included:
- Custom UI/UX Design: Reflecting Makarnaclub’s artisan brand identity while ensuring mobile-first responsiveness.
- Advanced Product Filtering: Enabling users to browse by type, ingredients, or dietary preference.
- Seamless Checkout Experience: Fast, frictionless checkout with integrated payment gateways including credit card, iyzico, and bank transfer.
- Admin Dashboard: Intuitive backend for inventory, campaign management, and real-time order monitoring.
- SEO & Analytics Setup: Full Google Analytics, tag manager, and on-page SEO readiness.
Outcome
The platform launched successfully and immediately increased Makarnaclub’s digital reach and direct sales volume. With faster load times, a better UX, and a simplified backend, the team was empowered to run and grow their digital operations in-house.
“From ideation to execution, this was a full-cycle digital transformation. We’re proud to have helped Makarnaclub take their delicious offerings to the digital table.”
