1. Overview
Kağıdın Atölyesi is a boutique brand that blends craftsmanship with creativity — offering unique stationery, paper art, and design-focused products to a growing online audience. While the brand had built a loyal customer base through word-of-mouth and limited digital efforts, it was clear they needed a scalable, sustainable, and measurable strategy to reach the next level.
In 2025, Kağıdın Atölyesi partnered with Fratres Technology through a strategic SEO-led sales partnership. The goal: to dominate search visibility in their niche and convert organic traffic into real revenue growth.
Client: Kağıdın Atölyesi
Industry: Design, Stationery & Creative Products
Services: SEO Strategy, Content Marketing, Conversion Optimization
Via: Fratres Technology
2. Challenge
Despite having high-quality products and a distinct brand identity, Kağıdın Atölyesi struggled with discoverability on search engines. Their existing content lacked optimization, and competitors were outranking them even for branded or highly relevant keywords.
They had two main challenges:
- Low organic visibility despite a highly visual and valuable product offering.
- Underutilized content potential, with blog posts and product pages that weren’t structured for SEO performance or search intent.
The brand needed more than traffic — it needed qualified leads who were ready to buy.
“We always believed in our products. What we lacked was a way to make sure the right people could find us — at the right time.” – Kağıdın Atölyesi Team
3. Solution
Fratres Technology developed a full-scale organic growth strategy, targeting both top-of-funnel awareness and bottom-of-funnel purchase intent through a phased SEO and content marketing plan.
The core pillars of the strategy included:
- Keyword Architecture & Technical SEO:
We identified high-potential keywords and restructured the entire site architecture for crawlability, speed, and semantic alignment. - On-Page Optimization:
Every product page, category page, and blog article was rewritten with SEO best practices in mind — including meta structures, alt text, internal linking, and conversion cues. - Content Development:
Our editorial team created purpose-driven blog posts, tutorials, and design inspiration guides tailored to creative professionals, gift buyers, and stationery lovers. - Analytics & Conversion Tracking:
We built a performance dashboard tracking traffic quality, bounce rates, product views, and checkout behavior, aligning every SEO activity with sales outcomes.
4. Results & Ongoing Impact
In less than three months, Kağıdın Atölyesi experienced a remarkable shift in digital performance, driven entirely by organic strategies:
- 🚀 #1 Rankings for core and competitive industry keywords such as “el yapımı defter,” “özel tasarım ajanda,” and “minimalist stationery”.
- 💸 +90% Increase in Sales, directly attributable to organic traffic and high-intent landing pages.
- 📈 300% Growth in Organic Traffic, with a steady increase in dwell time and conversion rates.
- 🧭 Full visibility across SERPs, with featured snippets and image packs driving qualified clicks.
“For the first time, SEO wasn’t just a technical process — it became our most powerful sales engine,” said the Kağıdın Atölyesi team.
4. Results
What began as a performance-based SEO initiative has since evolved into a powerful, long-term strategic alliance — one built on trust, transparency, and shared ambition.
Today, Kağıdın Atölyesi continues to partner with Fratres Technology not only to optimize its existing product lines, but to imagine entirely new digital frontiers. From launching themed collections and expanding into global marketplaces to building content verticals that inspire and educate — every initiative is now supported by data-driven insights, creative strategy, and seamless execution.
What was once a boutique brand fighting for visibility has become a category leader, commanding attention on search engines, social platforms, and in the hearts of design lovers across the world.
Digital visibility is no longer just a goal for Kağıdın Atölyesi — it’s a core strategic asset fueling sustained growth, deeper audience connection, and market leadership.
And this is just the beginning.
